Bloomtree Wellness
Bloomtree Wellness is a collective dedicated to helping innovators embody their full potential through mindfulness, creative expression, and intentional movement. The company is built around the idea that change starts within - is supported by community - and radiates outwards.
The result was a logo focused on the fruits of one's efforts and entrepreneurship. But for true abundance, one also needs balance; the logo includes the roots — the precursor to balance, the unseen work required, the groundedness that is essential to progress.
My role was to create a visual identity system that would understand the culture and challenges of tech entrepreneurs, while also expressing the transformative nature of the Bloomtree experience. Personal wellness goes hand in hand with productivity and “output” - therefore is essential for innovation.
Hustle culture, the cult of productivity, whatever you want to call it, is pervasive, particularly in tech. A core part of Bloomtree’s visual identity is earthy-minimalism and imperfection, intended to juxtapose the sleek go-go-go culture that innovators so often find themselves in.