Pumpskin
Pumpskin believes that it’s just as important to wear your vitamins as it is to take them. Based on pumpkin seed oil, Pumpskin brings together a whole host of natural oils handcrafted to target acne, scarring, and dehydration.
Pumpskin is a female-owned skincare brand born out of years of struggle with acne and scarring. The founder’s background in Bio-Medical Engineering led her to a passion for ingredient transparency and science-backed education that can support people on their skincare journey.
Role: Creative Direction, logo design, packaging, photography, social strategy
Pumpkin’s logo brings to mind elasticity, youth, and crisp nostalgia. The “organic” stickers add some play to the otherwise sophisticated logo; they are pasted on labels and other marketing assets as a reminder of the produce that the oils are derived from: apricot, pumpkin, raspberry, sea buckthorn berry, rose-hip, and grape.
Pumpkin’s logo brings to mind elasticity, sophistication, and crisp nostalgia. The “organic” stickers pull in som play; they are pasted on labels and other marketing assets as a reminder of the produce that the oils are derived from: apricot, pumpkin, raspberry, sea buckthorn berry, rose-hip, and grape.
