Dive into Web3 with Valora
This playful campaign is meant to inspire people to explore Web3 through DeFi (decentralized finance). Valora is the gateway to a whole world of crypto, and these illustrations are an invitation to enter. These tiny crypto worlds are based on rabbit holes, platforms, layers, blocks, and chains. The objects interspersed between these structural elements show the utility of the crypto, through everyday purchases, etc.
Role: Creative Direction, Illustration
Due to emerging technologies, things we thought weren’t possible are now possible through crypto and Web3. The illustrations reflect that sentiment by subtly defying the laws of physics and continuity. Portals allow travel in non-linear ways, scale and weight are not what they seem, and perspective plays tricks on you. But rather than being chaotic, these images are joyful and energetic, mirroring the excitement that developers and users alike are feeling in the wild west of Web3.
The campaign included an automatic rewards program (Supercharge), social media content, landing pages, emails, blog posts, in-app cards, and more.
